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Free thinking from Grayling people

10th January 2019


The NHS Long Term Plan - Will it succeed?

The NHS long term plan published this week puts attracting and retaining staff front and centre of a thriving NHS that delivers care for all, where and when it’s needed. However, even before Brexit the NHS was facing a series of workforce challenges – from having...

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20th December 2018


Social trust has never been more important

Social trust has never been more important – Kirsty Anderson, an Account Director in the Edinburgh office addresses what needs to be done to build and keep trust. Under-fire Facebook founder, Mark Zuckerberg suffered another blow this month after it was revealed...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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19th December 2018


Why video budgets should increase in 2019

Kevan Barber, Creative & Insights Manager, makes a case for your next PR campaign making more space in its budget for video production. Videos are integral to many of the campaigns we activate in PR, the online nature of modern media demands it. But in a planning...

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12th December 2018


Scottish Budget 2019/20 analysis

Introduction The contrast between this year’s Scottish Budget and that of last year, could not be more different. Last year, with major reforms to Scotland’s income tax system announced, all eyes were on Finance Secretary Derek Mackay – but this year he has...

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10th December 2018


Grayling Online Reputation Report 2018

Grayling Online Reputation Report 2018 Search engines drive the most amount of traffic to any website and behind it all, deciding who sees what, is an incredibly complex algorithm. Much like the Oracle of Delphi, ask a search engine a question and it will decide...

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22nd November 2018


Reflections on a year in Welsh politics

Fay Jones, Head of Grayling Wales, shares her thoughts on Welsh politics of the last twelve months. Just over a year ago, I found myself in a transit van, singing Catatonia’s International Velvet as I crossed the Severn Bridge – as it was then known. I was...

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20th November 2018


Niche work if you can get it

Communications professionals are getting more narrow-minded – in a good way! Grayling’s US chief client officer, Danica Ross, explains in the latest of our #6x19 trends forecast series. In our #6into18 trends forecast this time last year, we talked about The...

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19th November 2018


Modern measurement challenges

When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating...

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16th November 2018


Brexit: What is going on?

With the Brexit Agreement recently announced, and Westminster politics in turmoil, Thomas Anelay, Account Director in Grayling’s London Public Affairs team, looks at the likely repercussions for the Prime Minister. Westminster has once again descended into...

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15th November 2018


Soundwaves to a sound strategy

As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies… We’ve come a long way since the senseless days of Siri. From voice activation and branded playlists,...

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14th November 2018


Christmas Ads: Capturing Our Hearts (and Consciences?)

Cecily Rowland, Account Executive within our Consumer team, takes a look at this month's hot topic - Christmas adverts. For a relatively new tradition, the spattered dawn of the Christmas adverts each year from the high street heavyweights has become one of the...

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