Insights

/ Insights

Free thinking from Grayling people

16th November 2018


Brexit: What is going on?

With the Brexit Agreement recently announced, and Westminster politics in turmoil, Thomas Anelay, Account Director in Grayling’s London Public Affairs team, looks at the likely repercussions for the Prime Minister. Westminster has once again descended into...

Read More

15th November 2018


Soundwaves to a sound strategy

As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies… We’ve come a long way since the senseless days of Siri. From voice activation and branded playlists,...

Read More



The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

Read More

14th November 2018


Christmas Ads: Capturing Our Hearts (and Consciences?)

Cecily Rowland, Account Executive within our Consumer team, takes a look at this month's hot topic - Christmas adverts. For a relatively new tradition, the spattered dawn of the Christmas adverts each year from the high street heavyweights has become one of the...

Read More

13th November 2018


Doing well by doing good

From a young age I have been obsessed with dogs. I grew up with Border Collies and on my last day of university, I was surprised with a Pomeranian puppy of my own. I spent the first six months post-university training my dog whilst searching for a job in the...

Read More

13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

Read More

12th November 2018


Everything I know about storytelling I learned from Stan Lee

Jon Meakin mourns the passing of a pop culture icon. I was deeply saddened today to learn of the passing of Stan ‘The Man’ Lee, founder of Marvel Comics and creator of such iconic figures as Spider-Man, The Incredible Hulk and The X-Men. Lee was 95 years old, so...

Read More

12th November 2018


What good measurement looks like

When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement. It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some...

Read More

8th November 2018


News consumption habits are changing PR

Joanna Buggy Director in Grayling’s Scotland team, discusses how news consumption habits are changing PR It’s not exactly news that the way news is consumed is changing. Indeed this week we heard that Culture Secretary Jeremy Wright, who is responsible for...

Read More

8th November 2018


Brands benefit by being part of the culture club

Brands and companies succeed by tapping into the zeitgeist in authentic ways, says Grayling UK’s head of corporate, Tom Nutt, in the first of our #6x19 blog posts. In last year’s trend forecast, one of our trends that really resonated with our clients was...

Read More

6th November 2018


The delayed gratification of slow news and the rise of longform

Catherine Clifford from Grayling London’s Corporate Team reflects on whether the PR industry should be worried about the fate of newspapers. Earlier this year, Theresa May announced a review into the future of the newspaper industry. She issued a stark warning to...

Read More

6th November 2018


Six things every professional communicator needs to know for 2019

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s 2019 trends forecast. For the past three years, Grayling has produced a look ahead at the key marketing and communications trends that we believe are most likely to shape our...

Read More
Load more