27th July 2016
Grayling has been shortlisted for a PRWeek Award 2016 in the category Public Sector for the campaign 'Protecting Consumers at Christmas'.
The Awards presentation will take place on Tuesday 18th October in the Great Room, at Grosvenor House, Park Lane, London.
Grayling was appointed by NTS to raise consumer awareness about a range of issues around scams and product safety, including dangerous products being imported into the country.
Grayling identified media appetite around Christmas for product safety stories, as the season sees spikes in interest around certain products that could be dangerous and cause consumers harm. Grayling worked with NTSto warn Christmas shoppers about the dangers associated with the must-have gift for Christmas 2015 – hoverboards.
We devised a story that focused on the number of unsafe hoverboards being imported and the dangers they posed to families this Christmas.
The campaign secured 915+ coverage hits across a range of titles – from The Sun’s front page to the Economist (Schumpeter) to blogs (and 1,000+ shares) on Mashable. This included 30 national print and broadcast pieces and 535 international (including TIME, Newsweek, CNN). There were 7000+ Tweets about unsafe hoverboards in December.
The coverage led to:
16th May 2019
Betty joins after a six-year stint at freuds where she led a team working on a number of prestigious public and private sector health and behaviour change campaigns, including Public Health England,...Read More
21st January 2019
Grayling UK has announced the appointment of former Special Adviser, Ben Gascoigne, as a Director, further strengthening the company’s senior political counsel and reinforcing its reputation as an...Read More
7th December 2018
Grayling’s Christine McKenna has won the Douglas Smith prize for young public affairs professional of the year at the PRCA Public Affairs Awards in London. As an Account Manager in...Read More