Broadening the audience
200m+ media impressions, from expanded outreach
20+ interviews conducted with Edmunds excecutives in non-automotive media
Increase in socila media followers and engagement across all channels - Twitter, Facebook and Instagram
Disproportionate increase in female Twitter followers
Our goal was to generate new conversations with non-automotive media and younger consumers, particularly women.
In order to drive new attention to the site, we worked with Edmunds to develop fresh pitch angles that went beyond seasonal trends. We broke into lifestyle and personal finance media with new content. For example, we homed in on the adulting trend and identified key data from Edmunds’ consumer survey in order to position the site as a car shopper’s helpful purchasing partner.
Our team extended these consumer-friendly messages to Edmunds’ social profiles creating fun, engaging content that gave the brand a new voice and garnered more followers. Our team also leveraged Edmunds’ new office opening as an opportunity for its CEO and Chief People Officer to discuss what it takes to build a corporate culture that meets the needs of today’s employee.