Taking on the Big Apple

/ Work / VAIO

A geo-targeted display ad campaign in New York.

Creating Advantage

Universal Interaction Time of 14.08 seconds, well above the MOAT benchmark of 7.6 seconds

The overall campaign saw a MOAT score of 584 (MOAT is a measure of overall attention paid to ads, score range is 300-850)

The rebates offered drove more traffic to the landing page, with the larger ads generating more clicks and boosting overall CTR

The campaign delivered bonus impressions, on budget

Project Leader

"This was a terrific campaign to work on. VAIO were open to our ideas and we were able to ensure that the display ads we created integrated perfectly with the comms program we were delivering alongside them."