Taking on the Mobile Duopoly

/ Work / ZTE

Making a shift from value perceptions to establish ZTE as the smart choice, taking on the might of Apple and Samsung.

Creating Advantage

Each online influencer generates a minimum of 20,000 engagements with every product launch

PC Mag’s ‘Excellent’ review and others were seen to drive sales

Over time we have seen ZTE’s share of voice increase...

...And brand reputation has improved