From start-up to IPO
Lending Club’s S-1 filing garnered more than 60 stories in the first three days
This included all top-tier business/technology outlets
The company’s official IPO resulted in hundreds of articles in the first week of trading and the IPO was touted as the second largest tech IPO of the year
After the IPO, Lending Club was included in the Inc. 500, named a Forbes' America's Most Promising Company three years in a row, a CNBC Disruptor two years in a row, a World Economic Forum Technology Pioneer, and one of The World’s 10 Most Innovative Companies in Finance by Fast Company
Grayling started working with Lending Club when they and peer-to-peer lending were equally unheard of, and took them all the way to IPO.
The team worked to establish the company and its executives as leaders in their space, with features in top-tier business and technology outlets, speaking opportunities at major conferences, and recognition from well-respected national awards programs.
Along the way we evolved the messaging to reflect the company's shift from growing start-up to thriving, soon-to-be public company.