2nd February 2017
Danica Ross considers the communication prowess of the Tweeter-in-Chief.
I had the good fortune to join Paul Taaffe, global CEO of Grayling's parent company Huntsworth, for dinner last night. And he led a spirited discourse around Trump's skills as a communicator. Our conclusion: In many ways, he's one of the best we've seen.
Now, if you're a ‘Never Trumper’, hold on tight. To get through this post you're going to have to divorce yourself, for the moment, from the content of his rhetoric. I'm not writing to debate the substance of his material, but rather to discuss the mechanics of its delivery. Read: This is a super nerdy dissection of best practices in effective communication.
Let's look at Trump's communication through the lens of the same advice we give to CEOs.
Is he perfect? No of course not. Case in point, I think he fumbled the ball with his Tweet in response to the Women's March. Of course, we professionals know that crisis comms is a totally different ball game and different rules apply. It also seems that he should give his Press Secretary, Sean Spicer, more leeway to be the professional that he is – though that of course is purely speculative as I'm not privy to any inner workings of their rapport.
But if you look at it objectively, it's pretty clear that, regardless of content, Trump is really quite an effective communicator.
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