19th November 2018
When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating the true value of what we deliver.
12th April 2019
Grayling's Jon Meakin gears up for a watchathon. In my first PR agency role, the chairman-owner insisted on interviewing and signing off on every candidate before they were hired. One of his...Read More
30th January 2019
Danica Ross pinpoints some remarkable traits of the next crop of students I have the honor of serving as an alumni interviewer of freshman applicants to my alma mater. In the nearly 20 years that...Read More
20th December 2018
Grayling’s Alexandra Bacharach reflects on yet another tipping point in America’s media consumption habits – and how to respond. For the first time ever, more Americans get their news from...Read More