4th December 2017
Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.
Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers are becoming more sophisticated” for the last 20 years, it stands to reason that people must be becoming more discerning. I mean, how else would we absorb anything?
And of course, this paradigm makes it harder than ever for brands and corporations to land their messages. Frequency alone is not enough. Brands need to be innovative, brave. Embrace new techniques, new channels. Stay one step ahead, in order to get noticed.
Over the next week, some of Grayling’s brightest and best will explore the marketing, and communication trends that we believe will help brand and corporate communicators achieve the cut-through they crave in 2018. Here’s a snapshot of what to expect…
Can you think of any examples? Have we missed anything? We’d love to hear your views. Join the discussion on Twitter, using #6into18…..
12th April 2019
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30th January 2019
Danica Ross pinpoints some remarkable traits of the next crop of students I have the honor of serving as an alumni interviewer of freshman applicants to my alma mater. In the nearly 20 years that...Read More
20th December 2018
Grayling’s Alexandra Bacharach reflects on yet another tipping point in America’s media consumption habits – and how to respond. For the first time ever, more Americans get their news from...Read More