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Free thinking from Grayling people

13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

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Inside Influence

We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.Where once the mass media reigned supreme as the major...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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12th November 2018


Everything I know about storytelling I learned from Stan Lee

Jon Meakin mourns the passing of a pop culture icon. I was deeply saddened today to learn of the passing of Stan ‘The Man’ Lee, founder of Marvel Comics and creator of such iconic figures as Spider-Man, The Incredible Hulk and The X-Men. Lee was 95 years old, so...

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12th November 2018


What good measurement looks like

When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement. It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some...

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8th November 2018


Brands benefit by being part of the culture club

Brands and companies succeed by tapping into the zeitgeist in authentic ways, says Grayling UK’s head of corporate, Tom Nutt, in the first of our #6x19 blog posts. In last year’s trend forecast, one of our trends that really resonated with our clients was...

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6th November 2018


Six things every professional communicator needs to know for 2019

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s 2019 trends forecast. For the past three years, Grayling has produced a look ahead at the key marketing and communications trends that we believe are most likely to shape our...

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5th November 2018


Why Measurement Matters

There is an old saying, that “What gets measured, gets done”. Well in marketing and communication terms, one could adapt that and say “What gets measured, gets budget”. And that is at the heart of why measurement is so important to in-house marketing and...

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16th July 2018


Papa John's and the Personification of the Brand

Grayling’s Jon Meakin reflects on what happens when personal and corporate brands collide. Full disclosure: Up until a few years ago, Grayling represented Papa John’s in the UK. We did some great work for them, including some brilliant digital promotions around...

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19th June 2018


New Challenges for Investor Relations

Grayling's Shiwei Yin and Melissa Barientos reflect on the latest trends impacting the Investor Relations landscape.This past week NIRI (National Investor Relations Institute) hosted its annual conference. The key take-away? Fundamental changes are taking place in...

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15th May 2018


Shaping the AI debate

MJ Marshall says there is plenty of scope for companies to help shape the future of the Artificial Intelligence debate in Washington, DC.Artificial Intelligence (AI) is a rapidly growing field of technological development with potentially significant implications for...

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3rd May 2018


Teachers in the streets, government in the tweets: What does prot...

Grayling's Medina Clermont considers the impact of social media on activists' ability to mobilize support and get their message across. The nationwide attitude on “politics” as a topic has shifted. Once something that many didn’t care to follow, politics...

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30th April 2018


How's your CQ? Tips on doing business internationally

Nicole Vaden offers some tips on navigating different cultures in the business world. The world around us is becoming smaller and smaller, thanks to technological advancements, which also enable us to work from virtually anywhere in the world. Doing business...

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