Insights

/ Insights

Free thinking from Grayling people

17th April 2018


Zuckerberg on Capitol Hill:  Human or Robot?

Following MJ Marshall's thoughts on the political implications of Mark Zuckerberg's Capitol Hill testimony, Grayling senior vice president, Peggy Carlton considers how he fared in broader communication terms. In the days before Mark Zuckerberg, founder and CEO...

Read More



Inside Influence

We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.Where once the mass media reigned supreme as the major...

Read More



The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

Read More

16th April 2018


When it comes to influencers, think small to make a bigger impact

Grayling account director, Nicole Vaden considers the changing influencer landscape, and the rise and rise of the micro influencer. Micro vs macro – just reading those words invokes the feeling of being in a college economics class all over again. But the...

Read More

13th April 2018


The Mark Zuckerberg Testimony:  Did He Save Face?

Earlier this week, Facebook CEO, Mark Zuckerberg testified before Congress. MJ Marshall from our DC public affairs team reflects on how he performed - and distils some useful lessons.If you’ve missed the news about Facebook Chief Executive Mark Zuckerberg testifying...

Read More

10th April 2018


How to stop retail from eating itself

Grayling's US creative director, Will Kunkel looks for lessons from the demise of Toys R' Us. I have few more fond memories than pulling into the Toys R’ Us parking lot as a kid, and few things have struck me more sad than the giant Going out of Business signs...

Read More

3rd March 2018


Taking the Lead on IR Responsibilities

Lucia Domville on the need for a more proactive approach to investor relations. Some issuers debut in the financial markets with one goal in mind - the pricing of their initial public offering (IPO), without really understanding that the book they sign represents a mix...

Read More

24th February 2018


Snapchat Swipes Left on Community Engagement

In most cases, community engagement means more than listening, especially when you’re getting kicked in the gut, says Grayling San Francisco's Alan Dunton.With a single tweet, Kylie Jenner – who sells crazy amounts of lip kits online for gobs of money – caused...

Read More

12th February 2018


Data, data, everywhere – but what about the people?

Grayling’s Jon Meakin, on the need to put human experiences at the heart of storytelling.In recent weeks I’ve been spending a lot of time talking to Grayling clients and would-be clients about our #6into18 trends – the big themes that we think professional...

Read More

5th February 2018


Changes to the Facebook news feed are a challenge and an opportun...

The changes to Facebook are both a challenge and an opportunity for brands, argues Grayling creative director, Will Kunkel.The recently announced changes at Facebook – namely that the news feed will no longer be an avenue for ad spamming – will present a challenge...

Read More

22nd January 2018


Oh, Snap!

Grayling San Francisco managing director, Alan Dunton asks what can be learned from Snap’s latest travails. Snap, the-struggling-to-swim social network, has an information problem … in this case, information it does not want to leave its walls, leaves its walls in...

Read More

21st January 2018


Impressions are so 2017: Dos and Don’ts for 2018 measurement  

Chief client officer, Danica Ross on the need to get critical about how you evaluate your PR program.The new year has ushered in dramatic change for Grayling and many of our clients. Gone are the days of iterating on previous programs or “doubling down” on...

Read More

21st January 2018


Bridging the Cultural Divide

Shiwei Yin of Grayling’s New York team shares some valuable observations on servicing international clients.I have worked with Chinese management on investor relations and media assignments in the US for a number of years. And the cultural divide between Chinese...

Read More
Load more