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Free thinking from Grayling people

30th January 2019


Four Things You Need to Know About the Class of 2023 Before They...

Danica Ross pinpoints some remarkable traits of the next crop of students I have the honor of serving as an alumni interviewer of freshman applicants to my alma mater. In the nearly 20 years that I’ve held this role, I’ve spoken with hundreds of hopeful teenagers...

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Inside Influence

We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.Where once the mass media reigned supreme as the major...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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20th December 2018


The Power of Social News

Grayling’s Alexandra Bacharach reflects on yet another tipping point in America’s media consumption habits – and how to respond. For the first time ever, more Americans get their news from social media sites (20%) than from print newspapers (16%), according to...

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20th December 2018


IR Planning for 2019

Lucia Domville gets ready for the New Year... The New Year is fast approaching. What does this mean for an IRO? It is time to look at what you achieved during this past year, what KPIs were hit, and how your performance will be measured. More importantly, now is...

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26th November 2018


If Only I Had Known...

Account director, Crystal Yang reflects on the things she wishes she had known when she was starting out in PR... The three things I wish I knew when I was an Account Coordinator: 1. Don’t overthink things Looking back, being young, eager and...

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26th November 2018


Dear Victoria’s Secret, I’d Like to Help 

Grayling US chief client officer, Danica Ross shares her take on the retailer's woes. As Forbes recently reported, Victoria's Secret saw its fiscal third-quarter operating income tumble 89%, or a whopping $120 million. Losses of that magnitude aren’t due to...

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20th November 2018


Niche work if you can get it

Communications professionals are getting more narrow-minded – in a good way! Grayling’s US chief client officer, Danica Ross, explains in the latest of our #6x19 trends forecast series. In our #6into18 trends forecast this time last year, we talked about The...

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19th November 2018


Modern measurement challenges

When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating...

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15th November 2018


Soundwaves to a sound strategy

As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies… We’ve come a long way since the senseless days of Siri. From voice activation and branded playlists,...

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13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

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12th November 2018


Everything I know about storytelling I learned from Stan Lee

Jon Meakin mourns the passing of a pop culture icon. I was deeply saddened today to learn of the passing of Stan ‘The Man’ Lee, founder of Marvel Comics and creator of such iconic figures as Spider-Man, The Incredible Hulk and The X-Men. Lee was 95 years old, so...

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12th November 2018


What good measurement looks like

When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement. It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some...

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