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Free thinking from Grayling people

16th July 2018


Papa John's and the Personification of the Brand

Grayling’s Jon Meakin reflects on what happens when personal and corporate brands collide. Full disclosure: Up until a few years ago, Grayling represented Papa John’s in the UK. We did some great work for them, including some brilliant digital promotions around...

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Inside Influence

We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.Where once the mass media reigned supreme as the major...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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19th June 2018


New Challenges for Investor Relations

Grayling's Shiwei Yin and Melissa Barientos reflect on the latest trends impacting the Investor Relations landscape.This past week NIRI (National Investor Relations Institute) hosted its annual conference. The key take-away? Fundamental changes are taking place in...

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15th May 2018


Shaping the AI debate

MJ Marshall says there is plenty of scope for companies to help shape the future of the Artificial Intelligence debate in Washington, DC.Artificial Intelligence (AI) is a rapidly growing field of technological development with potentially significant implications for...

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3rd May 2018


Teachers in the streets, government in the tweets: What does prot...

Grayling's Medina Clermont considers the impact of social media on activists' ability to mobilize support and get their message across. The nationwide attitude on “politics” as a topic has shifted. Once something that many didn’t care to follow, politics...

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30th April 2018


How's your CQ? Tips on doing business internationally

Nicole Vaden offers some tips on navigating different cultures in the business world. The world around us is becoming smaller and smaller, thanks to technological advancements, which also enable us to work from virtually anywhere in the world. Doing business...

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17th April 2018


Zuckerberg on Capitol Hill:  Human or Robot?

Following MJ Marshall's thoughts on the political implications of Mark Zuckerberg's Capitol Hill testimony, Grayling senior vice president, Peggy Carlton considers how he fared in broader communication terms. In the days before Mark Zuckerberg, founder and CEO...

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16th April 2018


When it comes to influencers, think small to make a bigger impact

Grayling account director, Nicole Vaden considers the changing influencer landscape, and the rise and rise of the micro influencer. Micro vs macro – just reading those words invokes the feeling of being in a college economics class all over again. But the...

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13th April 2018


The Mark Zuckerberg Testimony:  Did He Save Face?

Earlier this week, Facebook CEO, Mark Zuckerberg testified before Congress. MJ Marshall from our DC public affairs team reflects on how he performed - and distils some useful lessons.If you’ve missed the news about Facebook Chief Executive Mark Zuckerberg testifying...

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10th April 2018


How to stop retail from eating itself

Grayling's US creative director, Will Kunkel looks for lessons from the demise of Toys R' Us. I have few more fond memories than pulling into the Toys R’ Us parking lot as a kid, and few things have struck me more sad than the giant Going out of Business signs...

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3rd March 2018


Taking the Lead on IR Responsibilities

Lucia Domville on the need for a more proactive approach to investor relations. Some issuers debut in the financial markets with one goal in mind - the pricing of their initial public offering (IPO), without really understanding that the book they sign represents a mix...

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24th February 2018


Snapchat Swipes Left on Community Engagement

In most cases, community engagement means more than listening, especially when you’re getting kicked in the gut, says Grayling San Francisco's Alan Dunton.With a single tweet, Kylie Jenner – who sells crazy amounts of lip kits online for gobs of money – caused...

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