NEWS

/ NEWS / Grayling spearheads PR industry campaign to enhance evaluation

Latest news from Grayling

Grayling spearheads PR industry campaign to enhance evaluation

10th June 2019


Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world. 

The Association for the Measurement and Evaluation of Communication (AMEC) has launched 'Common Ground', intended to further the adoption of measurement and evaluation best practice throughout the PR agency sector.

Grayling’s global head of strategic services, Jon Meakin sits on AMEC’s international board and is spearheading the campaign. “Agency people are naturally competitive, but when it comes to measurement and evaluation, there is more that unites us than divides us,” he says. “The idea behind ‘Common Ground’ is to identify those areas, and enable agencies to learn from each other, in a non-competitive environment, for the betterment of our whole profession.”

Common Ground will be a programme of events, webinars and content, addressing such issues as: How to move away from outdated models and metrics, and embrace impact-focused measurement; how to ensure budget is ringfenced for measurement and evaluation; and how to measure effectively for clients on a shoestring budget.

For further information, contact jon.meakin@grayling.com or visit the AMEC website.  


Grayling Team

Latest News

15th July 2019


Grayling US expands consumer tech practice

Grayling is further strengthening its team with the addition of Andrew Kameka, who joins as an account director, in New York. Andrew brings to Grayling five years of experience in tech PR and a...

Read More

17th June 2019


Into the Ocean

Environmental Defense Fund (EDF), one of the world’s largest environmental organizations, with more than two million members and a staff over 700 scientists, economist, policy experts and other...

Read More

15th April 2019


New York, new talent

Grayling New York is growing, with the addition of Niveen Saleh, who joins as an account director. Niveen has five years of experience in tech PR, franchise PR, and employee communications....

Read More