28th September 2016
Live Smart or Die
– Latest in Grayling Advantage Series Identifies Risk and Opportunity from New Technology –
NEW YORK: Grayling, a global communications network, has identified four ‘tensions’ that will define the next decade, and with which organizations of all kinds will need to grapple if they are to survive, in an era of unprecedented technological change.
The conclusions form the basis of a new paper, ‘Live Smart or Die’, published today (28 September 2016) as part of Grayling’s ‘Advantage Series’, a research and insights program that addresses some of the major reputational, regulatory and communication challenges facing organizations today.
The paper’s lead author, Danica Ross, who heads up Grayling’s San Francisco team, says: “The pace of technological innovation is staggering, and there can be little doubt that businesses and other organizations that do not stake a place in the lives of ‘smarter citizens’ will fall by the wayside. Working with some of the most exciting businesses coming out of Silicon Valley, we see the potential for this every day. Our paper is a starting point for those wishing to chart a course through this uncertain territory.”
Four Tensions Defining the Next Decade
Taking into account demographic patterns, as well as technological advances, the Grayling San Francisco team, in collaboration with colleagues throughout the world, has identified the following four ‘tensions’:
Grayling U.S. CEO, Peter Harris says: “The four tensions we have identified are very real, but viewed the right way they represent great opportunity, as well as risk. The question for businesses is how prepared are they to maximize those opportunities and minimize the risks.”
‘Live Smart or Die’ brings these tensions to life with examples from a range of industry sectors, including financial services, energy and transport, and is available to download for free from www.grayling.com.
Grayling (@GraylingPR) develops inventive, integrated communications solutions that are rapidly scalable to create measurable advantage for clients. The company operates a flexible, international network that has no respect for borders, whether between nations or disciplines. Grayling is part of Huntsworth plc.
15th July 2019
Grayling is further strengthening its team with the addition of Andrew Kameka, who joins as an account director, in New York. Andrew brings to Grayling five years of experience in tech PR and a...Read More
17th June 2019
Environmental Defense Fund (EDF), one of the world’s largest environmental organizations, with more than two million members and a staff over 700 scientists, economist, policy experts and other...Read More
10th June 2019
Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world. The Association for the Measurement and Evaluation of Communication (AMEC)...Read More