NEWS

/ NEWS / MicroStrategy selects Grayling to support global push

Latest news from Grayling

MicroStrategy selects Grayling to support global push

15th October 2018


Enterprise analytics and mobility leader MicroStrategy has hired Grayling as its US PR agency of record.

MicroStrategy, which provides software that helps companies unleash the power of their data to accelerate intelligent decisions, selected Grayling after a comprehensive competitive process. A bi-coastal Grayling team, led by senior vice president Sharon Barclay, is working closely with MicroStrategy’s marketing department to enhance its global PR program and re-position the firm within the growing analytics software market.

Barclay says: “MicroStrategy is highly regarded by its enterprise customers and top analyst firms Forrester and Gartner for its leading capabilities in analytics and mobility. Our brief is to amplify the advantages of MicroStrategy’s offering and to use the senior team to deliver that message.”

Marge Breya, MicroStrategy’s CMO, says: “Grayling impressed us with their insights into our business, their senior resources and their approach to managing our communications strategy globally. The recent innovations in the MicroStrategy platform add to our momentum as we look to define the next phase of the analytics market.”

Grayling, which already works with MicroStrategy in Europe, will roll out an impactful media program that is globally consistent and tailored to local markets.

Read more about Grayling's tech capabilities.


Grayling Team

Latest News

15th April 2019


New York, new talent

Grayling New York is growing, with the addition of Niveen Saleh, who joins as an account director. Niveen has five years of experience in tech PR, franchise PR, and employee communications....

Read More

17th January 2019


Looking ahead: Grayling to host trends forecast events in New York San Francisco

Grayling is offering the chance to dive deeper into the agency's annual trends forecast next month, with free events in New York and San Francisco. The #6x19 trends forecast attempts to...

Read More

28th November 2018


Weiss Ratings Selects Grayling for Crypto Challenge

Independent ratings agency, Weiss Ratings, has hired Grayling to help solidify its leadership position in the field of cryptocurrency ratings. Weiss Cryptocurrency Ratings were launched in...

Read More