28th November 2018
Independent ratings agency, , has hired Grayling to help solidify its leadership position in the field of cryptocurrency ratings.
were launched in January this year, and are the only grades by a financial rating agency of more than 100 currencies. The Weiss Ratings system uses a proprietary algorithm to remove any subjectivity or bias from the process, and is based on four criteria – risk, reward, technology, and adoption. Grayling’s task is to reinforce the credibility of this independent model, and bring to market new planned Weiss branded products for cryptocurrency users.
San Francisco senior vice president, will lead a bi-coastal team. She says: “Weiss Ratings is an established and well-respected voice in the retail investor community, having been rating stocks and other investments since 1971. We’re excited to help bring their rational approach to the cryptocurrency sector and position Weiss as the voice of authority.”
Weiss Ratings’ founder, Martin Weiss says: “The crypto sector is still in its infancy, and we recognize that we need external support if we are to achieve our ambition to be the go-to source for anyone wanting to make sense of it all.”
See more details about Grayling’s financial service, fintech and cryptocurrency experience, .
17th January 2019
Grayling is offering the chance to dive deeper into the agency's annual trends forecast next month, with free events in New York and San Francisco. The #6x19 trends forecast attempts to...Read More
17th October 2018
As part of Grayling's global support of the Association for the Measurement and Evaluation of Communication (AMEC) Measurement Month (5-30 November 2018), our US team will be hosting a free...Read More
15th October 2018
Enterprise analytics and mobility leader MicroStrategy has hired Grayling as its US PR agency of record. MicroStrategy, which provides software that helps companies unleash the power of their data...Read More