PR has always been about influence. But the nature of influence – and influencers – has changed.
We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.
Where once the mass media reigned supreme as the major opinion formers and tastemakers, consumers are now subject to multiple and shifting influences.
While others have attempted to define influence in the digital age, our Inside Influence research takes account of the collision of these technological, societal and demographic factors.
To find out more about how the findings of this research affect your sector, and how our insights can create advantage for you, please contact Jon Meakin in San Francisco, or Peggy Carlton in New York.
10th August 2017
Brigit Carlson reflects on the nature of influence.It’s become impossible to ignore social media. We live in a world where the nightly news spends time dissecting the latest tweets from our President. As communicators, we know that successful delivery of messages...Read More
8th August 2017
San Francisco's resident Gen Z, Max Reichardt gives a personal perspective on Grayling's new Inside Influence research.While they might not be the most scrutinized generation (Millennials are subject to banal criticisms for their supposed want of avocado toast,...Read More
3rd August 2017
Michael Fullem gives the Gen Y perspective on Grayling's new Inside Influence research. Millennials, otherwise known as Generation Y, make up the largest living generation in America, with over 75 million 21-37 year olds, according to the US Census Bureau,...Read More
1st August 2017
Peggy Carlton gives the Gen Xer's perspective on Grayling's Inside Influence research. When we embarked on Inside Influence, our comprehensive study about generational influence, as a Gen Xer, I was curious to see if my own purchase decision-making would align...Read More
27th July 2017
New York Times technology writer, Eric Taub, gives the Baby Boomer's perspective on Grayling's new Inside Influence research. Baby Boomers didn’t get to experience digital technology until they became adults. A few decades later, and that generation still...Read More
25th July 2017
Grayling CEO, Peter Harris, unveils the firm’s new research into the nature of influence in an age of technological, demographic and societal change. Today, we unveil some of the findings of our new Inside Influence research, with which we set out to explore the...Read More