Creative Services | GMint

GMint is Grayling’s creative services and content production offer, giving our clients access to the full suite of services needed to develop and deliver fully integrated communication campaigns.

PR is so much more than it used to be

Public relations has always been about influence, and for the longest time, the most effective means of influencing an audience was through the mass media. But while media relations remain important, companies can now communicate with their audiences in more ways than ever before.

The explosion in social media, the proliferation of specialist online media and niche blogs, the huge appetite for video, animations and online games, the expectations for companies to have sophisticated, responsive websites and apps… the communications toolkit is now much bigger than it ever used to be.

And GMint enables us to do it all. 

Content Marketing

We help both category leaders and challenger brands tell their stories through effective channel and content strategies.

Creative and Content Services

Great content is the engine that powers any integrated campaign - anything that helps to tell a brand's story, be that videos and visuals, podcasts and blog posts, or white papers and reports. Our content marketing specialists weave effective and engaging content throughout our communications programs, recommending and producing the most appropriate formats, while our integrated delivery model optimizes distribution and amplification, extending its life cycle and ensuring our content is surfaced by Google and other search engines.

So much of what we do through our integrated communications programs is designed to drive traffic to a website - so it is vital that once there, the user has a seamless and satisfying experience. We build websites from the simplest landing page or microsite to full-scale e-commerce sites, optimizing for UX and discoverability.

It's a mobile-first world, and the GMint team produces high quality apps with maximum download appeal.

Our design team can create brand identities from scratch, or expand or refresh existing identities, and apply them to a range of digital and physical assets.

Our social media capabilities range from content planning and production, to the day-to-day management of clients' social media channels. With so many digital and social channels, many organizations struggle to find the necessary clarity of purpose for each one. Our channel strategy funnel simplifies and streamlines this, while ensuring clients retain ownership of the process. Social media channel and community management skills are embedded within our account teams, ensuring consistency of message across all channels, and real-time engagement with followers and fans.

Today, every integrated plan must contain a paid element, and our content marketing specialists can plan and develop all aspects of paid content, from simple boosted posts and sponsored content, to native advertising and digital ads. Through our sister media buying agency, AboveNation, we can also buy at competitive rates.

We create email templates and manage content to ensure subscribers remain engaged, always driving a call to action.

Through the GMint creative and content team, we have access to a network of professional copywriters, including former and current national and vertical media journalists. This ensures copy with impact, every time.

Creative and Content Team



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