Insights

/ Insights / Celebrating International Women's Day

Free thinking from Grayling people

Celebrating International Women's Day

8th March 2017


Danica Ross of Grayling US considers the impact of women in the comms industry

The communications industry, and the agency world in particular, is overwhelmingly female, and our firm is no exception. And as International Women’s Day rolls around the globe and hits the West Coast, I am struck – as I am every day - by the amazing contribution made by the women in our business.

As dawn broke on International Women’s Day in Asia, Jessie Hsieh and Stephanie Stamatakou, who run Grayling Hong Kong and Singapore respectively, were advising senior clients, helping them to navigate thorny communications challenges. Across the Middle East and Europe we have inspirational women in leadership roles – Sarah Scholefield runs Grayling in the UK, one of the world’s most sophisticated PR markets; Loretta Ahmed in the Middle East has an exceptional senior team including Preet Chhatbar and Carolina Salas Tapia in Dubai, Ana Dodea in Turkey, and Petra Gelb, who manages Grayling Health - all deliver award-winning work day in, day out. Austria, where Grayling is the number one agency, is led by CEO, Sigrid Krupica, while Russia, which won more awards than any other Grayling office in 2016, is run by the formidable Eugenia Skobeleva, and our successful Poland team is inspired by CEO, Klara Banaszewska.

Closer to home, here in the US, I am proud to count among my colleagues Amanda Blanton, whose LA team continues to push the boundaries; Lucia Domville, who not only runs our IR team in New York but also our whole LatAm affiliate network; and Peggy Carlton, whose knowledge and experience keep the bar high for all who work with her.

And in all markets, we have an army of women who achieve incredible things, creating advantage for our clients every day.

In the run-up to International Women’s Day, in the US at least, many were advocating that women ‘down tools’ to show what a world without women would look like. When I imagine the implications of a world without these incredible women, I think our clients would agree. No thanks.

Here’s to our women, and to women everywhere, working for a better future for all.  


Danica Ross

Latest Insights

24th February 2018


Snapchat Swipes Left on Community Engagement

In most cases, community engagement means more than listening, especially when you’re getting kicked in the gut, says Grayling San Francisco's Alan Dunton.With a single tweet, Kylie Jenner –...

Read More

12th February 2018


Data, data, everywhere – but what about the people?

Grayling’s Jon Meakin, on the need to put human experiences at the heart of storytelling.In recent weeks I’ve been spending a lot of time talking to Grayling clients and would-be clients about our...

Read More

5th February 2018


Changes to the Facebook news feed are a challenge and an opportunity

The changes to Facebook are both a challenge and an opportunity for brands, argues Grayling creative director, Will Kunkel.The recently announced changes at Facebook – namely that the news feed will...

Read More