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Free thinking from Grayling people

24th February 2018


Snapchat Swipes Left on Community Engagement

In most cases, community engagement means more than listening, especially when you’re getting kicked in the gut, says Grayling San Francisco's Alan Dunton.With a single tweet, Kylie Jenner – who sells crazy amounts of lip kits online for gobs of money – caused...

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Inside Influence

We live in a technology-enabled information age, where at the press of a button four generations can share their views and opinions on the products and services to which mass affluence has granted them access.Where once the mass media reigned supreme as the major...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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12th February 2018


Data, data, everywhere – but what about the people?

Grayling’s Jon Meakin, on the need to put human experiences at the heart of storytelling.In recent weeks I’ve been spending a lot of time talking to Grayling clients and would-be clients about our #6into18 trends – the big themes that we think professional...

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5th February 2018


Changes to the Facebook news feed are a challenge and an opportun...

The changes to Facebook are both a challenge and an opportunity for brands, argues Grayling creative director, Will Kunkel.The recently announced changes at Facebook – namely that the news feed will no longer be an avenue for ad spamming – will present a challenge...

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22nd January 2018


Oh, Snap!

Grayling San Francisco managing director, Alan Dunton asks what can be learned from Snap’s latest travails. Snap, the-struggling-to-swim social network, has an information problem … in this case, information it does not want to leave its walls, leaves its walls in...

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21st January 2018


Impressions are so 2017: Dos and Don’ts for 2018 measurement  

Chief client officer, Danica Ross on the need to get critical about how you evaluate your PR program.The new year has ushered in dramatic change for Grayling and many of our clients. Gone are the days of iterating on previous programs or “doubling down” on...

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21st January 2018


Bridging the Cultural Divide

Shiwei Yin of Grayling’s New York team shares some valuable observations on servicing international clients.I have worked with Chinese management on investor relations and media assignments in the US for a number of years. And the cultural divide between Chinese...

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12th January 2018


San Francisco Healthcare Conference Week: A Survival Guide

Grayling’s Shiwei Yin threw himself into the West Coast’s biggest gathering of healthcare experts. Here are his top three survival tips.The annual JP Morgan Healthcare Conference started in 1983 and has grown into the largest healthcare conference in the western...

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11th January 2018


Drones, bots and automobiles: The latest from CES 2018

Emily Plotkin’s final report from CES 2018.Today marks the last full day of CES 2018—and boy, was it a great show! Though CES 2018 is almost over, the excitement around the show, displays, and announcements sure hasn’t died down. Here are some of the announcements...

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10th January 2018


Who turned out the lights? Day two at CES

Grayling's Emily Plotkin reports back from day two of CES.The day began with a minor inconvenience--the Las Vegas Convention Center (the home of CES) lost power this morning in the middle of the show. The outage lasted two hours and at the time of writing, the cause...

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9th January 2018


What next for Intel?

PRWeek asked PR industry pros for their views on what Intel should do, in light of revelations about their chips' security flaws. Grayling's Elliott Suthers was among them. Here is his take.Meltdown and Spectre are pervasive and complicated vulnerabilities. The...

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9th January 2018


Autonomous luggage, safety-first wearables and digital pets... Po...

Grayling's Emily Plotkin reports on a busy first day at the Consumer Electronics Show. After two media days, today was the first official day of CES, where the biggest consumer and business technology companies have gathered together to display their upcoming pieces...

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