NEWS

Latest news from Grayling

'Technikqueens' initiative wins Media Futures Award

6th November 2015

The ‘Technikqueens’ initiative – a CSR program developed and implemented by Grayling Austria and gamification partner Ovos on behalf of oil and gas corporation OMV – won this year’s Media Future Awards in the category “Groundbreaking Collaboration - Company/Agency/Media”.

The Media Future Awards are hosted by leading Austrian publishing house, Manstein, and honor inspirational and future-orientated achievements in the field of media and communications. This year’s winners were selected among 31 entries judged by a jury consisting of 19 members.

Ninety per cent of Austrian industrial companies have difficulty hiring technical staff, while only 15% of girls choose a technology related career. So in order to alter girls’ perceptions of a career in technology OMV, Grayling and Ovos created the ‘Austria is looking for the queens of technology’ initiative – using a gamification angle to make girls curious about technology in a playful way.

The 'Technikqueens' initiative was developed under the OMV Resourcefulness umbrella, a sustainability program providing added value to both industry and society: Girls learn about career opportunities in technology and profit from good job market opportunities, and industry profits from finding qualified employees.

Grayling Team

Latest News

15th April 2019

New York, new talent

Grayling New York is growing, with the addition of Niveen Saleh, who joins as an account director. Niveen has five years of experience in tech PR, franchise PR, and employee communications....

10th April 2019

Grayling shortlisted for five major awards

Grayling has been named a finalist in five categories in the prestigious SABRE Awards EMEA. The nominated campaigns were developed by Grayling’s offices in Poland, Russia, Spain and the UK,...

8th April 2019

Grayling launches dedicated website for the EU elections

With just 44 days to go before the EU elections, Grayling Brussels launches today a new online platform with the latest EU elections insights, gossip and trends: www.TheEULobby.eu On...