NEWS

Latest news from Grayling

'Technikqueens' initiative wins Media Futures Award

6th November 2015

The ‘Technikqueens’ initiative – a CSR program developed and implemented by Grayling Austria and gamification partner Ovos on behalf of oil and gas corporation OMV – won this year’s Media Future Awards in the category “Groundbreaking Collaboration - Company/Agency/Media”.

The Media Future Awards are hosted by leading Austrian publishing house, Manstein, and honor inspirational and future-orientated achievements in the field of media and communications. This year’s winners were selected among 31 entries judged by a jury consisting of 19 members.

Ninety per cent of Austrian industrial companies have difficulty hiring technical staff, while only 15% of girls choose a technology related career. So in order to alter girls’ perceptions of a career in technology OMV, Grayling and Ovos created the ‘Austria is looking for the queens of technology’ initiative – using a gamification angle to make girls curious about technology in a playful way.

The 'Technikqueens' initiative was developed under the OMV Resourcefulness umbrella, a sustainability program providing added value to both industry and society: Girls learn about career opportunities in technology and profit from good job market opportunities, and industry profits from finding qualified employees.

Grayling Team

Latest News

11th December 2018

Grayling Poland and Circle K win the Silver Paperclip

A campaign rebranding Statoil to Circle K run by Grayling Poland and Circle K won the Silver Paperclip in corporate PR category during this year’s edition of the Golden Paperclips Awards. The trophy...

28th November 2018

Weiss Ratings Selects Grayling for Crypto Challenge

Independent ratings agency, Weiss Ratings, has hired Grayling in the US to help solidify its leadership position in the field of cryptocurrency ratings. Weiss Cryptocurrency Ratings were...

26th November 2018

Prizma Kreatív PR Award Win for Grayling Hungary

The Prizma Kreatív PR Awards are the most prestigious in the Hungarian PR industry, and at the annual ceremony last week, Grayling’s team in Budapest received a bronze award for developing and...